Wiesmann and SIEGER - Bringing together production and design strategic brand partnership

Wiesmann was searching for a partner who would lend the classic Roadster MF3 final edition a distinctive look. Since premium brand SIEGER is well known for its innovative and brightly coloured design concepts, this collaboration was the next logical step. SIEGER took the characteristic bold use of colour and developed a visual concept featuring 18 models that are unique right down to the last detail and whose striped paintwork is evocative of classic sports car design.

“SIEGER is known the world over as a premium brand, and its designs have earned it international attention and admiration,” as Friedhelm Wiesmann explains. “It is the ideal company to match our ambition to combine beauty and technical perfection as one.”